Privacy Policy
Effective date: September 23, 2025
At Hive, we take your privacy seriously. Please read this Privacy Policy to learn how we treat your personal data. By using or accessing our Services in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use and disclose your information as described in this Privacy Policy.
Remember that your use of Hive's Services is at all times subject to our End User Terms of Use, our Enterprise Terms and Conditions and/or any other additional terms, policies, rules, or conditions applicable to your use of certain Services (as applicable, the “Terms of Use”), which incorporate this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Use.
You may print a copy of this Privacy Policy by clicking here.
As we continually work to improve our Services, we may need to change this Privacy Policy from time to time. We will alert you to any material changes by placing a notice on the Hive website, by sending you an email and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes.
Privacy Policy Table of Contents
What this Privacy Policy Covers
- Categories of Personal Data We Collect
- Categories of Sources of Personal Data
- Our Commercial or Business Purposes for Collecting or Disclosing Personal Data
How We Disclose Your Personal Data
Exercising Your Rights under the U.S State Privacy Laws
Other State Law Privacy Rights
European Union and United Kingdom Data Subject Rights
What this Privacy Policy Covers
This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” or “sensitive personal information” under applicable data privacy laws, rules or regulations. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.
Personal Data
Categories of Personal Data We Collect
This chart details the categories of Personal Data that we collect and have collected over the past 12 months:
Category of Personal Data (and Examples)
Categories of Third Parties With Whom We Share this Personal Data:
Commercial or Business Purpose for Collection:
Profile or Contact Data such as first and last name, email, and unique identifiers
- Service Providers
- Business Partners
- Advertising Partners
- Parties You Authorize, Access or Authenticate
- Providing, Customizing and Improving the Services
- Marketing the Services
- Corresponding with You
Payment Data such as last 4 digits of payment card, billing address, phone number, and email.
- Service Providers (specifically our payment processing partner, currently Chargebee Inc.)
- Providing, Customizing and Improving the Services
Commercial Data such as purchase history and consumer profiles.
- Service Providers
- Business Partners
- Parties You Authorize, Access or Authenticate
- Providing, Customizing and Improving the Services
- Marketing the Services
- Corresponding with You
Device/IP Data such as IP address, device ID, domain server, email client, IP address-based location information, and type of device/operating system/browser used to access the Services.
- Service Providers
- Business Partners
- Advertising Partners
- Providing, Customizing and Improving the Services
- Marketing the Services
Web Analytics such as web page interactions, referring webpage/source through which you accessed the Services, non-identifiable request IDs, statistics associated with the interaction between device or browser and the Services, and browsing or search history.
- Service Providers
- Business Partners
- Advertising Partners
- Providing, Customizing and Improving the Services
- Marketing the Services
Social Network Data such as email, phone number, user name, IP address, and device ID
- Service Providers
- Advertising Partners
- Parties You Authorize, Access or Authenticate
- Providing, Customizing and Improving the Services
- Marketing the Services
Consumer Demographic Data such as age and/or date of birth, zip code, and gender.
- Service Providers
- Business Partners
- Advertising Partners
- Providing, Customizing and Improving the Services
- Marketing the Services
Inferences Drawn From Other Personal Data Collected such as interferences reflecting user attributes, behavior, and preferences.
- Service Providers
- Business Partners
- Providing, Customizing and Improving the Services
- Marketing the Services
Other Identifying Information that You Voluntarily Choose to Provide such as emails, letters, texts or other communications you send us.
- Service Providers
- Business Partners
- Providing, Customizing and Improving the Services
- Corresponding with You
Categories of Data Considered “Sensitive” Under the U.S. State Privacy Laws such as the contents of a consumer’s text messages where Hive is not the intended recipient of the communication.
- Service Providers
- Business Partners
- To perform services on behalf of our enterprise customers and to improve, upgrade, or enhance such services. We do not collect Sensitive Personal Data for the purposes of inferring characteristics about you.
Categories of Sources of Personal Data
We collect Personal Data about you from the following categories of sources:
- You
When you provide such information directly to us.- When you create an account or use our interactive tools and Services.
- When you voluntarily provide information in free-form text boxes through the Services or through responses to surveys or questionnaires.
- When you send us an email or otherwise contact us.
When you use the Services and such information is collected automatically - Through Cookies (defined in the “Tracking Tools, Advertising and Opt-Out” section below).
- If you use a location-enabled browser, we may receive information about your location.
- If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the relevant Services, such as information regarding when you are logged on and available to receive updates or alert notices.
- Third Parties
Vendors- We may use analytics providers to analyze how you interact and engage with the Services, or third parties may help us provide you with customer support.
- We may use vendors, including data brokers, to obtain information to create user profiles.
Advertising Partners- We receive information about you from some of our vendors who assist us with marketing or promotional services related to how you interact with our websites, applications, products, Services, advertisements or communications.
Social Networks- If you provide your social network account credentials to us or otherwise sign in to the Services through a third-party site or service, some content and/or information in those accounts may be transmitted into your account with us.
Business Partners- If you access the Services through a business that you have a relationship with, we receive information about you from that business to help provide you with the products, services or information you request from the business.
Our Commercial or Business Purposes for Collecting or Disclosing Personal Data
- Providing, Customizing and Improving the Services
- Creating and managing your account or other user profiles.
- Processing orders or other transactions; billing.
- Providing you with the products, services or information you request.
- Meeting or fulfilling the reason you provided the information to us.
- Providing support and assistance for the Services.
- Improving the Services, including testing, research, internal analytics and product development.
- Personalizing the Services, website content and communications based on your preferences.
- Doing fraud protection, security and debugging.
- Marketing the Services
- Marketing and selling the Services.
- Showing you advertisements, including interest-based, online behavioral or targeted advertising.
- Corresponding with You
- Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about Hive or the Services.
- Sending emails and other communications according to your preferences or that display content that we think will interest you.
Other Permitted Purposes for Processing Personal Data
- Meeting Legal Requirements and Enforcing Legal Terms
- Fulfilling our legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities.
- Protecting the rights, property or safety of you, Hive or another party.
- Enforcing any agreements with you.
- Responding to claims that any posting or other content violates third-party rights.
- Resolving disputes.
- Business Transfers
- In connection with a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business.
- Aggregating, De-Identifying, Anonymizing Data
- We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user.
We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice. If you are a California resident, please note that we only use or disclose your sensitive personal information for the purposes set forth in section 7027(m) of the CCPA regulations and we do not collect or process sensitive personal information with the purpose of inferring any characteristics about California residents.
How We Disclose Your Personal Data
We disclose your Personal Data to the categories of service providers and other parties listed in this section. Depending on state laws that may be applicable to you, some of these disclosures may constitute a “sale” of your Personal Data. For more information, please refer to the “U.S. State Privacy Rights” section below.
- Service Providers. These parties help us provide the Services or perform business functions on our behalf. They include:
- Hosting, technology and communication providers.
- Analytics providers for web traffic or usage of our Services.
- Security and fraud prevention consultants.
- Support and customer service vendors.
- Product fulfillment and delivery providers.
- Payment processors.
- Our payment processing partner Chargebee Inc. (“Chargebee”) collects your voluntarily-provided payment card information necessary to process your payment.
- Please see Chargebee’s terms of service and privacy policy for information on its use and storage of your Personal Data.
- Advertising Partners. These parties help us market our services and provide you with other offers that may be of interest to you. They include:
- Ad networks.
- Data brokers.
- Marketing providers.
- Analytics providers that assist with our Targeted Ads (as defined below).
- Business Partners. These parties partner with us in offering various services. They include:
- Businesses that you have a relationship with and access the Services through in order to request products, services or information from those businesses.
- Parties You Authorize, Access or Authenticate
- Third parties you access through the services.
- Social media services.
Legal Obligations
We may disclose any Personal Data that we collect with third parties in conjunction with any of the activities set forth under “Meeting Legal Requirements and Enforcing Legal Terms” in the “Our Commercial or Business Purposes for Collecting Personal Data” sections above.
Business Transfers
Your Personal Data may be provided or transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part).
Data that is Not Personal Data
We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user. We may use such aggregated, de-identified or anonymized data and disclose it to third parties for our lawful business purposes, including to analyze, build and improve the Services and promote our business, provided that we will not disclose such data in a manner that could identify you. We will not attempt to re-identify any aggregated, de-identified or anonymized data except for re-identification solely for the purpose of determining whether our de-identification processes satisfy the requirements of applicable law.
Tracking Tools, advertising and Opt-Out
The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends, learn about our user base and operate and improve our Services. Cookies are small pieces of data– usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s).
We use the following types of Cookies:
- Essential Cookies. Essential Cookies are required for providing you with features or services that you have requested. For example, certain Cookies enable you to log into secure areas of our Services. Disabling these Cookies may make certain features and services unavailable.
- Functional Cookies. Functional Cookies are used to record your choices and settings regarding our Services, maintain your preferences over time and recognize you when you return to our Services. These Cookies help us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Performance/Analytical Cookies. Performance/Analytical Cookies allow us to understand how visitors use our Services. They do this by collecting information about the number of visitors to the Services, what pages visitors view on our Services and how long visitors are viewing pages on the Services. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services’ content for those who engage with our advertising. For example, Google LLC (“Google”) uses cookies in connection with its Google Analytics services. Google’s ability to use and disclose information collected by Google Analytics about your visits to the Services is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt-out of Google’s use of Cookies by visiting the Google advertising opt-out page at www.google.com/privacy_ads.html or the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout/.
- Retargeting/Advertising Cookies. Retargeting/Advertising Cookies collect data about your online activity and identify your interests so that we can provide advertising that we believe is relevant to you. For more information about this, please see the section below titled “Targeted Advertising.”
You can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You may also be able to delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work.
To explore what Cookie settings are available to you or to modify your preferences with respect to Cookies, you can access your Consent Preferences settings by visiting hive.co. To find out more information about Cookies generally, including information about how to manage and delete Cookies, please visit http://www.allaboutcookies.org/ or https://ico.org.uk/for-the-public/online/cookies/ if you are located in the European Union.
Session Replay Technology
We may use session replay technology in order to identify and resolve customer issues, to monitor and analyze how you use our Services, to better understand user behavior, and to improve our Services. By continuing to use the Services, you consent to the use of session replay technology. If you would like to change your settings with respect to session replay technology, you can access your Consent Preferences settings by visiting hive.co.
Targeted Advertising
We may serve advertisements and allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors (“Targeted Ads”). Information for Targeted Ads (including Personal Data) may be provided to us by you or derived from the usage patterns of particular users on the Services and/or services of third parties. Such information may be gathered through tracking users’ activities across time and unaffiliated properties, including when you leave the Services.
Data Security
We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data. You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account. Although we work to protect the security of your account and other data that we hold in our records, please be aware that no method of transmitting data over the internet or storing data is completely secure.
Data Retention and Deletion
We retain Personal Data about you for as long as necessary to provide you with our Services or to perform our business or commercial purposes for collecting your Personal Data. When establishing a retention period for specific categories of data, we consider who we collected the data from, our need for the Personal Data, why we collected the Personal Data, and the sensitivity of the Personal Data. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.
For example:
- We retain your profile information and credentials for as long as you have an account with us.
- We retain your payment data for as long as we need to process your purchase or subscription.
- We retain your device/IP data for as long as we need it to ensure that our systems are working appropriately, effectively and efficiently.
You have the right to request that we delete your Personal Data by emailing your request to us (with sufficient information for us to verify you and your relationship with us) to privacy@hive.co. Please note that if we are processing your Personal Data on behalf of another entity (such as a Hive customer), then we may need to seek their approval before deleting your Personal Data. Also, your right to delete may be subject to further conditions and exceptions depending on applicable privacy laws.
Personal Data of Children
As noted in the Terms of Use, we do not knowingly collect or solicit Personal Data from children under 16 years of age; if you are a child under the age of 16, please do not attempt to register for or otherwise use the Services or send us any Personal Data. If we learn we have collected Personal Data from a child under 16 years of age, we will delete that information as quickly as possible. If you believe that a child under 16 years of age may have provided Personal Data to us, please contact us at privacy@hive.co.
U.S. State Privacy Rights
If you reside in certain U.S. states such as California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia, you may have certain rights afforded to you, as set forth in this section, depending on your state of residence. Please see the “Exercising Your Rights under U.S. State Privacy Laws” section below for instructions regarding how to exercise these rights. Please note that we may process Personal Data of our customers’ end users or employees in connection with our provision of certain services to our customers. If we are processing your Personal Data as a service provider, you should contact the entity that collected your Personal Data in the first instance to address your rights with respect to such data.
Please note that your rights may be subject to certain conditions or exceptions in accordance with applicable U.S. State Privacy Laws.
If you have any questions about this section or whether any of the following rights apply to you, please contact us at privacy@hive.co.
- Access: You may have the right to request confirmation of or access to the Personal Data that we process about you. You can also request access to a portable copy of your Personal Data. If you are an Oregon resident, you also have the right to request a list of specific third parties, other than natural persons, to whom we have disclosed your Personal Data.
- Deletion: You may have the right to request that we delete the Personal Data that we have collected about you.
- Correction: You may have the right to request that we correct any inaccurate Personal Data we have collected about you.
- Portability: You may have the right to request a copy of your Personal Data in a machine-readable format, to the extent technically feasible.
“Selling,” “Sharing,” or “Targeted Advertising”
Depending on your state of residence, you may have the right to opt out from the “sale,” “share,” or disclosure of your Personal Data for the purposes of targeted advertising. These or similar terms may be defined differently depending the applicable U.S. State Privacy Law.
You have the right to opt-out of the sale or share of your Personal Data by following the instructions in the “Exercising Your Rights under U.S. State Privacy Laws” section. Once you have submitted an opt-out request, we will not ask you to reauthorize the sale of your Personal Data for at least 12 months.
As described in the “Tracking Tools, Advertising and Opt-Out” section above, we have incorporated Cookies from certain third parties into our Services. These Cookies allow those third parties to receive information about your activity on our Services that is associated with your browser or device. Those third parties may use that data to serve you relevant ads on our Services or on other websites you visit. Under certain U.S. State Privacy Laws, disclosing your data through third party Cookies for targeted advertising or cross-contextual behavioral advertising may be considered a “sale” and/or “share” of your Personal Data. You can opt out of these activities by following the instructions in this section. Please note that we do not sell Personal Data for monetary consideration.
We sell or share your Personal Data for the purposes of advertising our Services to our Advertising Partners (including for cross-contextual behavioral advertising purposes).
Over the past 12 months, we may have sold or shared the following categories of your Personal Data to our Advertising Partners for the purposes of advertising our Services:
- Profile or Contact Data
- Device/IP Data
- Web Analytics
- Social Network Data
- Consumer Demographic Data
- Other Identifying Information that You Voluntarily Choose to Provide
To our knowledge, we do not sell the Personal Data of minors under 16 years of age.
Processing of Sensitive Personal Data
As needed, we may reach out to you to provide us with Personal Data that may be deemed “sensitive” under certain U.S. State Privacy Laws (“Sensitive Personal Data”). The categories of Sensitive Personal Data we collect and our purposes for collecting such Sensitive Personal Data are described in the “Categories of Personal Data We Collect” section above.
Depending on your state of residence, you may either have the right to opt-in, the right to opt-out, or if you are a California resident, the right to limit our use of your Sensitive Personal Data to permitted purposes, by following the instructions in the “Exercising Your Rights under U.S. State Privacy Laws” section. If you are a California resident, please note that our use and disclosure of Sensitive Personal Data is limited to the permitted purposes set forth in section 7027(m) of the CCPA regulations, including: 1) performing the services or providing the goods reasonably expected, 2) preventing, detecting, and investigating security incidents, 3) resisting malicious, deceptive, fraudulent, or illegal actions, 4) ensuring physical safety of natural persons, 5) for short-term transient use, 6) performing services on behalf of the business, 7) verifying or maintaining quality or safety of a product or service, and 8) collecting or processing Sensitive Personal Data but not for the purpose of inferring characteristics. Therefore, we do not offer a way for you to submit such a request.
Anti-Discrimination
We will not discriminate against you for exercising your rights under applicable privacy laws. We will not deny you our goods or services, charge you different prices or rates, or provide you a lower quality of goods and services if you exercise your rights under applicable privacy laws. However, we may offer different tiers of our Services as allowed by applicable data privacy laws with varying prices, rates or levels of quality of the goods or services you receive related to the value of Personal Data that we receive from you.
Other State-Specific Privacy Rights
Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to prevent disclosure of Personal Data to third parties for such third parties’ direct marketing purposes; in order to submit such a request, please contact us at privacy@hive.co.
Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services that you do not wish such operators to track certain of your online activities over time and across different websites. Our Services do not support “Do Not Track” requests at this time. To find out more about “Do Not Track,” you can visit www.allaboutdnt.com.
Please note that we do not currently sell your Personal Data as sales are defined in Nevada Revised Statutes Chapter 603A.
Exercising Your Rights under U.S. State Privacy Laws
To exercise the rights described in this Privacy Policy, you or your Authorized Agent (if applicable and as defined below), must send us a request that (1) provides sufficient information to allow us to verify that you are the person about whom we have collected Personal Data (such as your Contact or Profile Data), and (2) describes your request in sufficient detail to allow us to understand, evaluate and respond to it. Each request that meets both of these criteria will be considered a “Valid Request.” We may not respond to requests that do not meet these criteria. We will only use Personal Data provided in a Valid Request to verify your identity and complete such Valid Request. You do not need an account to submit a Valid Request.
We will work to respond to your Valid Request within the time period required by applicable privacy laws. We will not charge you a fee for making a Valid Request unless your Valid Request(s) is excessive, repetitive or manifestly unfounded. If we determine that your Valid Request warrants a fee, we will notify you of the fee and explain that decision before completing such Valid Request.
Opt-Out of Sale, Share, and/or Targeted Advertising
As applicable, you may opt-out from any “sales,” “shares,” or targeted advertising through Cookies, by using the following methods:
- By accessing your Consent Preferences settings through the Cookie icon at the bottom left of our website.
- By implementing the Global Privacy Control or similar universal privacy control that is legally recognized by a government agency or industry standard and that complies with applicable State Privacy Laws. The signal issued by the control must be initiated by your browser and applies to the specific device and browser you use at the time you cast the signal.
Opt-Out from the Processing of Sensitive Personal Data
Depending on your state of residence, you may withdraw your consent or opt-out from our processing of your Sensitive Personal Data if afforded such right under the applicable US Privacy State Law. You can do so by emailing us at privacy@hive.co.
Request to Access, Delete, Correct
As applicable, you may submit a Valid Request for your right to access, delete, correct, or obtain a copy of your Personal Data described in this Privacy Policy by emailing us at privacy@hive.co.
If you are a California, Colorado, Connecticut, Delaware, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey Oregon, or Texas resident, you may also authorize an agent (an “Authorized Agent”) to exercise your rights on your behalf. To do this, you must provide your Authorized Agent with written permission to exercise your rights on your behalf, and we may request a copy of this written permission from your Authorized Agent when they make a Valid Request on your behalf.
Appealing a Denial
If you are a Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, or Virginia resident and we refuse to take action on your Valid Request within a reasonable period of time after receipt in accordance with this section, you may appeal our decision. In such appeal, you must (1) provide sufficient information to allow us to verify that you are the person about whom the original Valid Request pertains and to identify the original Valid Request, and (2) provide a description of the basis of your appeal. Please note that your appeal will be subject to your rights and obligations afforded to you under the State Privacy Laws (as applicable). We will respond to your appeal within the time period required under the applicable law. You can submit a Valid Request to appeal by emailing us at privacy@hive.co (title must include “[STATE OF RESIDENCE] Appeal”).
If we deny your appeal, you have the right to contact the Attorney General of your State, including through the following links: Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, and Virginia.
European Union and United Kingdom Data Subject Rights
If you are a resident of the European Union (“EU”), United Kingdom (“UK”), Switzerland, Lichtenstein, Norway or Iceland, you may have additional rights under the EU or UK General Data Protection Regulation (the “GDPR”) with respect to your Personal Data, as outlined below.
For this section, we use the terms “Personal Data” and “processing” as they are defined in the GDPR, but “Personal Data” generally means information that can be used to individually identify a person, and “processing” generally covers actions that can be performed in connection with data such as collection, use, storage and disclosure. Hive will be the controller of your Personal Data processed in connection with the Services.
If there are any conflicts between this section and any other provision of this Privacy Policy, the policy or portion that is more protective of Personal Data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following applies to you, please contact us at privacy@hive.co. Note that we may also process Personal Data of our customers’ end users or employees in connection with our provision of certain services to customers, in which case we are the processor of Personal Data. If we are the processor of your Personal Data (i.e., not the controller), please contact the controller party in the first instance to address your rights with respect to such data. Please note that your rights may be subject to certain conditions or exceptions in accordance with the GDPR.
Personal Data We Collect
The “Categories of Personal Data We Collect” section above details the Personal Data that we collect from you.
Personal Data Use and Processing Grounds
The “Our Commercial or Business Purposes for Collecting Personal Data” section above explains how we use your Personal Data.
We will only process your Personal Data if we have a lawful basis for doing so. Lawful bases for processing include consent, contractual necessity and our “legitimate interests” or the legitimate interest of others, as further described below.
- Contractual Necessity: We process the following categories of Personal Data as a matter of “contractual necessity”, meaning that we need to process the data to perform under our Terms of Use with you, which enables us to provide you with the Services. When we process data due to contractual necessity, failure to provide such Personal Data will result in your inability to use some or all portions of the Services that require such data.
- Profile or Contact Data
- Payment Data
- Device/IP Data
- Legitimate Interest: We process the following categories of Personal Data when we believe it furthers the legitimate interest of us or third parties:
- Profile or Contact Data
- Payment Data
- Commercial Data
- Device/IP Data
- Web Analytics
- Social Network Data
- Consumer Demographic Data
- Inferences Drawn from Other Personal Data Collected
- Other Identifying Information that You Voluntarily Choose to Provide
- We may also de-identify or anonymize Personal Data to further our legitimate interests.
Examples of these legitimate interests include (as described in more detail above):
- Providing, customizing and improving the Services.
- Marketing the Services.
- Corresponding with you.
- Meeting legal requirements and enforcing legal terms.
- Completing corporate transactions.
- Consent: In some cases, we process Personal Data based on the consent you expressly grant to us at the time we collect such data. When we process Personal Data based on your consent, it will be expressly indicated to you at the point and time of collection.
- Other Processing Grounds: From time to time we may also need to process Personal Data to comply with a legal obligation, if it is necessary to protect the vital interests of you or other data subjects, or if it is necessary for a task carried out in the public interest.
Disclosing Personal Data
The “How We Disclose Your Personal Data” section above details how we disclose your Personal Data to third parties.
EU and UK Data Subject Rights
You have certain rights with respect to your Personal Data, including those set forth below. For more information about these rights, or to submit a request, please email us at privacy@hive.co. Please note that in some circumstances, we may not be able to fully comply with your request, such as if it is frivolous or extremely impractical, if it jeopardizes the rights of others, or if it is not required by law, but in those circumstances, we will still respond to notify you of such a decision. In some cases, we may also need you to provide us with additional information, which may include Personal Data, if necessary to verify your identity and the nature of your request.
- Access: You can request more information about the Personal Data we hold about you and request a copy of such Personal Data. If you are a Hive customer, you can also access certain of your Personal Data by logging on to your account.
- Rectification: If you believe that any Personal Data we are holding about you is incorrect or incomplete, you can request that we correct or supplement such data. If you are a Hive customer, you can also correct some of this information directly by logging on to your account.
- Erasure: You can request that we erase some or all of your Personal Data from our systems.
- Withdrawal of Consent: If we are processing your Personal Data based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any time. Please note, however, that if you exercise this right, you may have to then provide express consent on a case-by-case basis for the use or disclosure of certain of your Personal Data, if such use or disclosure is necessary to enable you to utilize some or all of our Services.
- Portability: You can ask for a copy of your Personal Data in a machine-readable format. You can also request that we transmit the data to another controller where technically feasible.
- Objection: You can contact us to let us know that you object to the further use or disclosure of your Personal Data for certain purposes, such as for direct marketing purposes.
- Restriction of Processing: You can ask us to restrict further processing of your Personal Data.
- Right to File Complaint: You have the right to lodge a complaint about Hive's practices with respect to your Personal Data with the supervisory authority of your country or EU Member State. A list of Supervisory Authorities is available here: https://edpb.europa.eu/about-edpb/board/members_en.
Transfers of Personal Data
The Services are hosted and operated in the United States (“U.S.”) through Hive and its service providers, and if you do not reside in the U.S., laws in the U.S. may differ from the laws where you reside. By using the Services, you acknowledge that any Personal Data about you, regardless of whether provided by you or obtained from a third party, is being provided to Hive in the U.S. and will be hosted on U.S. servers, and you authorize Hive to transfer, store and process your information to and in the U.S., and possibly other countries. In some circumstances, your Personal Data may be transferred to the U.S. pursuant to a data processing agreement incorporating standard data protection clauses and/or the Data Privacy Framework(s).
Data Privacy Frameworks
Hive complies with the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”) and the UK Extension to the EU-U.S. DPF (“UK-U.S. DPF”) as set forth by the U.S. Department of Commerce. Hive has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (“EU-U.S. DPF Principles”) with regard to the processing of all personal data received from the European Union in reliance on the EU-U.S. DPF and in reliance on the UK Extension to the EU-U.S. DPF (the “UK-U.S. DPF Principles”) as to the processing of all personal data received from the United Kingdom (and Gibraltar). If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and the UK-U.S. DPF Principles, the EU-U.S. DPF Principles and the UK-U.S. DPF Principles shall govern. To learn more about the EU-U.S. DPF and the UK-U.S. DPF, and to view our certification, please visit https://www.dataprivacyframework.gov/.
The Federal Trade Commission has jurisdiction over Hive’s compliance with the EU-U.S. DPF and the UK-U.S. DPF. This Privacy Policy describes the types of Personal Data we collect, the purposes for which we collect and use your Personal Data, and the purposes for which we disclose your Personal Data to certain types of third parties in the sections above. Pursuant to the EU-U.S. DPF and the UK-U.S. DPF, EU and UK individuals have the right to obtain our confirmation of whether we maintain Personal Data relating to them in the U.S. Upon request, we will provide EU and UK individuals with access to the Personal Data that we hold about them. EU and UK individuals may also correct, amend, or delete the Personal Data we hold about them where it is inaccurate, or has been processed in violation of the EU-U.S. DPF Principles and the UK-U.S. DPF Principles, except where the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy in the case in question, or where the rights of persons other than the individual would be violated. An EU and UK individual who seeks access, or who seeks to correct, amend, or delete inaccurate data transferred to the U.S. under the EU-U.S. DPF and the UK-U.S. DPF, should direct their query to privacy@hive.co. If requested to remove data, we will respond within a reasonable timeframe. For more information about rights afforded to EU and UK individuals, please see the “European Union and United Kingdom Data Subject Rights” section of this Privacy Policy.
In addition, under the EU-U.S. DPF and the UK-U.S. DPF, we will provide EU and UK individuals with the choice to opt-out from the sharing of their Personal Data with any third parties (other than our agents or those that act on our behalf or under our instruction), or before we use it for a purpose that is materially different from the purpose for which it was originally collected or subsequently authorized.
In addition to any other disclosures described in our Privacy Policy, in certain situations, we may be required to disclose Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
Hive’s accountability for Personal Data that it receives in the U.S. under the EU-U.S. DPF and the UK-U.S. DPF and subsequently transfers to a third party acting as an agent on our behalf is described in the EU-U.S. DPF Principles and the UK-U.S. DPF Principles. In particular, Hive remains liable under the EU-U.S. DPF Principles and the UK-U.S. DPF Principles if our agents process Personal Data in a manner inconsistent with the EU-U.S. DPF Principles and the UK-U.S. DPF Principles, unless Hive proves that we are not responsible for the event giving rise to the damage.
In compliance with the EU-U.S. DPF and the UK-U.S. DPF, Hive commits to resolve EU-U.S. DPF Principles and UK-U.S. DPF Principles-related complaints about our collection and use of your Personal Data. EU and UK individuals with inquiries or complaints regarding our handling of personal data received in reliance on the DPF should first contact Hive at privacy@hive.co.
Hive has further committed to refer unresolved complaints under the EU-U.S. DPF and the UK-U.S. DPF program to an independent dispute resolution mechanism, Data Privacy Framework Services, operated by BBB National Programs. If you are an EU or UK individual and you do not receive timely acknowledgment of your EU-U.S. DPF Principles or UK-U.S. DPF Principles-related complaint, or if your complaint is not satisfactorily addressed, please visit https://bbbprograms.org/programs/all-programs/dpf-consumers/ProcessForConsumers for more information and to file a complaint. This service is provided free of charge to you.
If your EU-U.S. DPF or UK-U.S. DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See Annex 1 of the Data Privacy Framework Principles, located at https://www.dataprivacyframework.gov/s/article/ANNEX-I-introduction-dpf?tabset-35584=2.
Contact Information:
If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data or your choices and rights regarding such collection and use, please do not hesitate to contact us at:
- https://www.hive.co
- privacy@hive.co
- 304-283 Duke St West, Kitchener, ON, N2H 3X7, Canada
Individuals and the data protection supervisory authorities in the EU/EEA and individuals and the data protection supervisory authority in the UK may also contact our data protection representatives according to Article 27 GDPR:
- EU: DP-Dock GmbH, Attn.: hive.co, Ballindamm 39, 20095 Hamburg, Germany
- UK: DP Data Protection Services UK Ltd., Attn.: hive.co, 16 Great Queen Street, Covent Garden, London, WC2B 5AH, United Kingdom
- www.dp-dock.com
- hive.co@gdpr-rep.com